12/27/2022 0 Comments Starbucks near me now![]() ![]() If the economy cools off, the union movement may follow suit, according to Catherine Creighton, director of Cornell University's Industrial and Labor Relations branch in Buffalo. The announcement comes ahead of its annual Prime Day promotion and a busy holiday season, as well as a union election in Albany next month.Īs the Federal Reserve continues to aggressively raise interest rates to fight inflation and cool down the economy, market watchers, economists and executives are warning of a potential recession in 2023. For example, Amazon said on Wednesday that it's hiking average hourly pay from $18 to more than $19 for warehouse and delivery workers. The shift in the balance of power has led some employers to hike pay and enhance other benefits. REI did not respond to a request for comment from CNBC. Now, Dunkin' is moving in the same direction the industry as a whole is trending, towards further personalization and rewarding customers who visit off and spend more."Right now in the retail space, we have so many more jobs than we do workers, and that puts disproportionate power in our hands right now because the company needs them almost as much as we need them," said Hannah Smith, an employee at the recently unionized REI store in Berkeley, California. Dunkin's system was "pretty generous" compared to Starbucks, he said. This is reminiscent of Starbucks double star day promotions, and the chain's former Gold Status tier where certain high-frequency customers were eligible for more rewards.ĭunkin' Perks seems like a savvy financial move, according to president and an analyst at Kalinowski Equity Associates Mark Kalinowski. Dunkin's new Rewards program mirrors this.ĭunkin' Rewards members will also have the chance to earn more points on certain occasions, like around their birthdays or if they visit often enough to reach "boosted" status and gain more points per dollar. Its redemption system is tiered, requiring different numbers of stars to add an espresso shot to a drink, get a hot coffee, or receive a premium drink. Starbucks has one of the most successful rewards membership in the industry. The new Dunkin' Rewards bears some resemblance to the Starbucks Rewards system - even sharing a similar name. Instead, customers will earn triple points on the days surrounding their birthdays. Under Dunkin' Perks, any of these drinks could be redeemed for 200 points, more than doubling the price for a free latte.ĭunkin Rewards also doesn't give customers a free birthday drink, which could previously be redeemed for even more expensive premium drinks. Signature lattes and frozen drinks are the most expensive at all at 900 points, or $90. Crafted drinks, including espresso, cold brew, and refreshers, will now cost 700 points, or $70 of spend. More premium drinks are far more expensive, though. Coffee got a bit more expensive, at 500 points, or about $50 of spend compared to the previous $40. The deals don't look as good when it comes to drinks. There are new chances to redeem smaller rewards like an espresso shot, munchkins, or hash browns for just 150 points, or $15 of spend. Under Dunkin' Rewards, the new system, each dollar spent earns 10 points, there are different options for how points can be redeemed. With Dunkin' Perks, the previous program, customers earned five points for every dollar they spent, reaching a free drink at 200 points or $40 of spend. Understanding the changes requires some math. The coffee chain is trading in Dunkin' Perks for the new Dunkin' Rewards, which is only available in California so far, with plans to expand to the rest of the US by the end of 2022. It's part of a trend of changing rewards systems across the industry, from Chipotle to Starbucks. Dunkin' is relaunching its rewards system under a new name, the chain first announced in August. ![]()
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